Pandemic

Humble beginnings Imperceptible tremors Slowly shaping Shifting *** First it captured their sight Then it took over their hands They sat for longer Unable to stand *** Mutated strains adapted Found in small pockets Over time Taking over the mind *** Disconnection from reality Inability to recognize loved ones Overflowing anxiety, panic attacks Low self-esteem,... Continue Reading →

Nudge- The Final Edition (Sunstein and Thaler)

This book is a must have for Product Owners and anyone involved in the business of designing the user experience. Nudge places a big emphasis in what the authors have dubbed 'Choice Architecture'. The book describes in great detail how the human brain works, making irrational choice the norm and mistakes predictable. Although sheepherding people... Continue Reading →

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